SEO Services

Why Search Engine Optimisation?

Search engine optimisation (SEO) is the process of improving your rankings in Google, Bing / Yahoo! and other organic search engine results pages (SERPs) for keywords relevant to your business and goals.

The benefits of SEO are in being visible to your ideal website visitors and customers where and when they are looking for the information, products or services that you offer. Organic SEO brings free clicks to your website, as opposed to paid for clicks using per per click (PPC) marketing.

As an expert SEO consultancy with over 15 years of experience, 8X SEO Cornwall can work with you to understand what those ideal visitors are searching for in real life, and work on new or existing website content, structure and links to be visible for those keywords.

Small Business with Big Company Experience

With 8X SEO in Truro, Cornwall, you get the low cost and low overheads of working with a small business, but the experience of having helped SMEs through to top marketing agencies, and leading companies at UK PLC and Fortune 500 level.

We’ve helped clients across a wide range of sectors, including e-Learning, Retail & e-Commerce, Healthcare, Medical & MedTech, Legal, IT / Technology & Telecoms, Manufacturing, Charity, Education & Training, Public Sector, Transport, Media & Publishing, Finance / Fintech and more.

Business, Marketing & SEO Aligned

The best SEO services don’t just mess around with the geeky elements of a website, discussing keywords and meta tags etc in isolation.

At 8X SEO Cornwall, we first arrange a call via phone or Skype to discuss your overall business goals, your marketing targets, and how better online visibility can help you reach them.

We talk to you about strategy, research demand within your market, reverse-engineer the success of top competitors in your field and get everyone on the same page.

Our aim is to get you visible and ready for those perfect customers who are ready to buy from a company like yours.

Analytics, Reports & Regular Discussion

We don’t just hide away in the background and hope that our SEO services are generating new business for you.

Every month, we conduct marketing analytics, send you SEO reports and have regular catch up calls (or email discussions if you prefer) to check on how our work is translating into enquiries and sales.

We can then change tactics where needed and do more of what is working well.

#1: Who will be working on my website?

Our SEO manager has over 17 years of experience in digital marketing and search engine optimisation. This includes being an online business owner, SEO consultant for SMEs through to large UK and global companies, an in-house marketing manager, and an adviser to top marketing agencies.

With this commercial experience at many levels, he understands what matters to drive real business results.

#2:How Do You Identify Target Keywords for Different Businesses?

We start by discussing your business goals with you, including what your most profitable products / services are, you perfect customers, and where you are looking to grow.

We discuss what you imagine or know your ideal customers search for on Google, and we research these along with our own ideas using keyword research software to establish real-life monthly search volume for these phrases and uncover others that we may not have thought of.

#3: In what sectors do you have experience?

We’ve worked with businesses from sole traders and SMEs through to large companies at UK PLC and Fortune 500 corporate level, as well as with charities / not for profits and public sector organisations.

Our industry experience includes Technology / Software, Healthcare & Medical, Retail, Hospitality & Catering, eLearning, Education & Training, Employment, Law, Transport, Media & Publishing and more.

#4: How noticeable will website changes be to visitors?

This depends on what we are working with – some websites already have great content, and just need the technical SEO in place in the background, as well as more incoming links to boost your ‘domain authority’.

For other websites, the top priority might be to create more content in the way of web pages and blog posts that would appeal to your ideal customers and align with what they are searching for on Google, Bing etc.

Usually, it’s some combination of both technical SEO and content marketing that’s required, but any work would be agreed with you in advance and during regular catch-ups.

#5: How often do you report on progress?

You’ll receive monthly SEO reports where we show ranking progress, traffic reports and visitor analysis based on Google Analytics.

We detail work complete and suggested priorities for the month ahead.

We tend to recommend a monthly call to discuss what’s working, so that we remain on the same page in terms of strategy and actions.

#6: What if we already have people working on the website?

It’s common to have multiple contributors to a website, and we can work alongside or closely with them.

We can help to inform your own content creation with topic / keyword research, as well as working as SEO copywriters to enhance your existing content marketing.

In terms of technical website changes, we can do this with either access to your CMS or by sending change requests to your web designer / developer.

#7: How you do your analyse competitors?

Our SEO specialist will start by talking to you about who you see as your top competitors in terms of website visibility or general market presence.

He will then use a range of SEO software to analyse their websites to see what keywords and content marketing efforts are driving their results.

We can also discuss other potential competitors that may not have previously been on your radar.

#8: How much does SEO cost with you?

One to one support from our SEO consultant starts at £600 +VAT per month for small businesses through to £1,500 +VAT per month for larger businesses operating nationally.

For corporate projects or highly competitive markets at a higher level, we can offer additional resource with an extended team of copywriters and designers for content marketing to support the SEO manager.

#9: How quickly might we see results?

With organic SEO, the results can be huge over time, but results are never instant.

Depending on the age and existing web presence of your site, you might start to see rankings improvements within 2 to 4 weeks.

However, it’s a good idea to wait 10 to 12 weeks before expecting to see major improvements in rankings and traffic, and that’s when you should start to notice real momentum.

#10: What about Guarantees and Contracts?

No SEO agency can guarantee specific levels of improvement, as search engine algorithms change constantly, while a range of factors affect the positions of your website and those that you compete with.

Google have publicly stated that you should be wary of SEO companies that guarantee results.

However, you are never tied into a contract with us, so it’s in our interests to do a great job for you in order to keep you as a client!