B2B Inbound Marketing for Lead Generation in 2025
To create or improve your B2B inbound marketing strategy, here we offer tips for lead generation in 2025 and beyond. These are relevant to service providers and traditionally offline businesses, as well as ecommerce companies. It is estimated that global B2B sales...
Hero Hub Hygiene Model – Content Marketing Strategy
The Hero Hub Hygiene model is a content marketing framework that can be used by businesses of all sizes to effectively plan and execute their content marketing strategies. This model, also known as the “3H model,” provides a simple and effective way to...
Video Testimonials: Great Customer Review Web Page Examples
Here we look at video testimonials with examples of great customer review web pages. These are worth emulating for your own marketing if you want to build trust with potential new clients. Good customer testimonial videos are crucial assets that can be leveraged...
Green Web Hosting Companies – the Top, Genuinely Eco-Friendly Website Hosts
We conducted some research into green web hosting companies in an effort to separate the genuinely eco-friendly providers from those who might simply be using sustainable business buzzwords as a marketing ploy – ie ‘Greenwashing’. Here’s what...
How to Use Categories and Tags in WordPress for SEO & UX
There is often confusion around when and how to use categories and tags in WordPress and other website CMS for the best SEO and UX results. They are frequently used interchangeably and in an overlapping manner. Used well, Categories and Tags can enhance user...