The Hero Hub Hygiene model is a content marketing framework that can be used by businesses of all sizes to effectively plan and execute their content marketing strategies. This model, also known as the “3H model,” provides a simple and effective way to organize and categorise different types of content into three main categories: Hero, Hub, and Hygiene.
Hero Content
The Hero content is the big, high-impact content that is created to be shared and generate a buzz. This type of content is usually created for special occasions, such as product launches or seasonal events, and it aims to make a strong emotional connection with the audience. Hero content should be visually stunning, thought-provoking, and inspiring.
Hub Content
The Hub content is the ongoing content that is designed to engage and retain the audience. This type of content is usually created for a regular publishing schedule, such as weekly or monthly, and it aims to build a loyal audience. Hub content should be informative, educational, and entertaining.
Hygiene Content
The Hygiene content is the basic, day-to-day content that is designed to maintain the online presence and ensure that the brand is easily found by search engines. This type of content is usually created to provide answers to frequently asked questions, or to keep customers up-to-date with company news and developments. Hygiene content should be practical, informative, and useful.
By using the Hero Hub Hygiene model, businesses can ensure that they are creating a balanced content marketing strategy that meets the needs of their audience at different stages of the customer journey. Each type of content serves a specific purpose and should be tailored to the target audience and their preferences.
For example – in retail, the Hero content could include campaigns around seasonal sales or new product launches, which aim to generate excitement and drive sales. The Hub content could include regular blog posts or social media updates that provide helpful tips, product reviews, or share customer stories. The Hygiene content could include product descriptions, store hours, and location information, as well as FAQ sections and customer support pages.
By creating a mix of Hero, Hub, and Hygiene content, retailers can build a strong online presence, engage with their audience, and drive sales. The key is to ensure that the content is high-quality, relevant, and tailored to the target audience. The Hero Hub Hygiene model provides a framework that can be adapted to any industry or niche, and it can help retailers to build a sustainable content marketing strategy that delivers results.