Here we look at how to create a B2B content marketing strategy with service / product market fit as its foundation. Often, business owners and marketing professionals will seek virality as the main goal for marketing content. But if the messaging is disconnected from the needs of your audience and benefits of your solutions, you’re likely to miss out on real business results.
3 Steps to the Right Content Strategy Before You “Go Viral”
It’s tempting. You see brands blowing up on TikTok, LinkedIn, YouTube Shorts – and the instinct is to ask, “How do we go viral too?”
But here’s the uncomfortable truth: too many brands start from “let’s go viral” without laying the groundwork that actually makes content work. And by skipping straight to execution, they waste time, money, and effort on content that never gets traction – not because it’s bad, but because it’s built on shaky foundations.
If you want to succeed with content marketing in 2025, forget “going viral” (for now). First, make sure you’ve nailed these three strategic tasks:
A Business Strategy with Offer / Product–Market Fit
You can’t market something that people don’t want – or don’t understand.
Before creating content, you need to ensure your product or service solves a real problem for a specific audience. This is where “offer–market fit” comes in. You need evidence (not just hope) that there’s a demand for what you’re offering.
In 2025, with more data and AI tools at your disposal, it’s easier than ever to validate this fit. Tools like Predictive AI for product testing, audience sentiment analysis, and automated A/B testing platforms can help you refine your offer before you scale it.
Think of offer–market fit as the foundation of your entire marketing house. Without it, even the best campaign is just decoration on a crumbling structure.
A Positioning Strategy with Clear Messaging
Once your offer is solid, you need to clearly position it in the minds of your audience. Who is this for? What problem does it solve? Why should they choose you over anyone else?
This is your messaging strategy – and it’s the glue between your offer and your content.
In 2025, successful brands are investing in AI-assisted message testing, psychographic audience mapping, and dynamic personalisation tools that adapt messaging to different user segments automatically.
But technology alone doesn’t fix fuzzy messaging. You still need clarity. That means:
- Clear value propositions
- Customer-centric language
- A strong tone of voice
- Repetition and consistency across channels
Remember: people don’t remember features. They remember how you made them feel. Position your message accordingly.
A Content Roadmap that Brings Strategy to Life
Now – and only now – should you build your content plan.
This is where you translate your strategy into action: a roadmap that turns your offer and positioning into compelling content, mapped to platforms, formats, and customer journeys.
In 2025, content execution is more competitive and complex than ever. It’s no longer enough to simply “post consistently”. To implement your B2B content marketing strategy you need to:
- Use AI content planning tools to map themes, clusters and keywords
- Mix formats: short-form video, carousels, blogs, podcasts, reels, live sessions
- Develop content series that build anticipation and deepen engagement
- Optimise for search, social, AND story
You’ll also want to ensure that your content is:
- Hook-driven (especially for scroll-heavy platforms)
- Skimmable and mobile-first
- Visually outstanding with motion graphics, animation or even AR overlays
- Channel-specific, using the language, length, and style that fits each platform
Crucially, your content pillars, stories, and narratives should all be rooted in your positioning and B2B inbound marketing strategy.
Why Brands Still Get Stuck
Here’s where many businesses still go wrong:
- They obsess over the colour of a banner or the wording of a CTA
- They blame poor performance on the time of day a post went out
- They burn budget on paid ads for content that never had a strategic leg to stand on
These are tactical tweaks – not strategic fixes. They’re fine-tuning the stereo while the car’s stuck in first gear.
Content in 2025: It’s Execution and Foundation
Yes, content in 2025 is all about excellent execution: lightning-fast editing, AI-driven distribution, creative formats, storytelling, and multi-channel mastery. But the brands that win aren’t just chasing trends.
They’re building their content on rock-solid foundations:
- Content pillars built from their core messaging
- Stories anchored in real customer value
- Narratives shaped by actual audience needs and insights
In Summary: Strategy First, Virality (Maybe) Later
So, before you brief the videographer, before you pay for ads, before you brainstorm your next viral stunt – ask yourself:
- Is our offer really solving a clear problem for a known audience?
- Are we positioned in a way that’s easy to understand, remember, and share?
- Do we have a roadmap that translates strategy into compelling, consistent content?
Get those answers right, and you might just go viral – as a side effect of doing the important things well.
Ultimately, what everyone really needs and wants from a B2B content marketing strategy is the result of inbound enquiries from relevant, ideal clients who are ready to buy from you.
Want some help with B2B content marketing?