AI Search, SEO
Here’s our guide to SEO for AI Search visibility in LLMs like ChatGPT, as well as overviews in Google. We also look at the concepts and processes of Answer Engine Optimisation (AEO) and Generative Engine Optimisations (GEO), the differences between them, and how...
B2B, Content Marketing
Here we look at how to create a B2B content marketing strategy with service / product market fit as its foundation. Often, business owners and marketing professionals will seek virality as the main goal for marketing content. But if the messaging is disconnected from...
B2B, Inbound Marketing
To create or improve your B2B inbound marketing strategy, here we offer tips for lead generation in 2025 and beyond. These are relevant to service providers and traditionally offline businesses, as well as ecommerce companies. It is estimated that global B2B sales...
Content Marketing
The Hero Hub Hygiene model is a content marketing framework that can be used by businesses of all sizes to effectively plan and execute their content marketing strategies. This model, also known as the “3H model,” provides a simple and effective way to...
Content Marketing
Here we look at video testimonials with examples of great customer review web pages. These are worth emulating for your own marketing if you want to build trust with potential new clients. Good customer testimonial videos are crucial assets that can be leveraged...
